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Marketing Degrees

A degree in marketing can offer a wide range of career options, depending on your interests. Since every successful business needs talented professionals who know how to market a product or service, there is always high demand for well-trained marketers. Each degree level will prepare you for a different sector of the marketing industry and open the door to a different set of career opportunities. Choose the degree program that most appeals to you and best fits your career goals.

Marketing degrees include:

• Associate’s: This degree will provide an overview of business, marketing and economics. Graduates of this degree program will have the opportunity to work in various fields, usually as an entry-level professional with the chance to advance as experience is accumulated. Graduates with an associate’s in marketing may also choose to return to school to pursue a higher-level degree and become qualified for mid- to upper-level management positions.
• Bachelor’s: A bachelor’s level marketing degree program will provide a more comprehensive study of marketing and other related subjects. A good grasp of accounting, business and advertising, as well as strong oral and written communication skills, will help you pursue a successful career in marketing. Students who complete this level of education may enter the professional world as an entry- to mid-level employee.
• Master’s: Graduates who earn a master’s in marketing will specialize in one area of marketing, having received a general marketing education via a bachelor’s-level marketing degree program. After graduation, career options include your specialized field of study, usually in mid- to high- level positions, with the possibility of advancing to an executive position as experience is accumulated.
• PhD: The degree program will be highly specialized and usually requires a doctoral project on your particular area of study. Graduates of this marketing degree program will be qualified for high-level positions, including teaching positions at colleges and universities.